The Public Relations/Marketing Accomplishment of the Century
How did pomegranates go from being junk fruit to nutritional super stardom?
As a kid, I recall pomegranate trees all over the neighborhood. The edible part was hard to appreciate because like artichokes, it took too much work for too little reward.
Pomegranates back then were far more useful as projectile weapons in playground wars, or pecked at by birds to produce more colorful poop.
At no point did my mother ever suggest we gather pomegranates as a fruit salad additive, a cocktail base or pie fixin's.
Like all fruit, pomegranates contain beneficial nutrients and vitamins, but how did they suddenly surpass apples, oranges and bananas in nutritional value?
It seems to me some crafty pomegranate tree growers hired a brilliant PR team to create a campaign of stratospheric success. One good campaign led to another, and now we are a nation that tries to use the sparse meat of the fruit in every conceivable combination.
I have never tried pomegranate juice, a pomegranate martini or any recipe that includes the seedy bits, but I have tasted pomegranates and I fail to see what all the hubbub is about.
The sudden upgrade in the status of pomegranates, like the teabagger movement, has been a remarkable marketing ploy that took something basically unappealing and made it into a sensation.
Yes, folks, pomegranates are the Sarah Palin of fruits.
You can have my share.