Oh No, Not Sting

What the hell's happened to Sting?
He used to be so cool when he started with The Police. Now he's on every ET and Hollywood Gossip show there is. He's mugging for the cameras at every awards ceremony, like a regular Tony Danza.
He's British. Where is the class?
He's going to be singing at the Superbowl, like he's Neal Diamond or John Cougar Mellenkamp. That's just wrong.
What's next, Laughlin, Nevada?
Why isn't he brooding in some ancient castle on the moors, writing weird songs and making people cry?
Why is he appearing on TV ads, high fiving it with Dionne Saunders?
When did he become such a dweeb/chucklehead?
We are spirit in a material world, my ass. Go back to England, Sting, you're embarrassing yourself.