Ad Nausea

I watch TNT a lot. I can't get enough Law & Order reruns.
They've been playing one ad about every 10 minutes, for a Mitsubishi SUV with a DVD player in back for the kids.
Cue in: heavy guitar with pounding beat
Fade in: "Whooo lives in a pineapple deep in the sea? SPONGE BOB SQUARE PANTS!"
That fucking song is driving me crazy.
Is this what we've come to? Our kids are idolizing a sponge?
In my day it was Bugs Bunny, Daffy Duck, Porky Pig and Deputy Dog.
Now it's a sponge.
Named Bob.
Heaven help us.