Tuesday, April 16, 2002

Bad Ads

There is a Mitsubishi ad that drives me crazy. It's a night time scene, and a woman in the front passenger seat is wearing pink with a big pink 60's style floppy hat and doing this creepy dance with her freakishly long arms and elbows while her companion, the driver, watches with a huge smile.
The music is voice manipulated like Cher's "Believe" and the lyrics contain the phrase "without you." I just hate it.
Then in San Antonio, every month is TRUCK MONTH, and every auto company in the area panders TV ads to the lowest common denominator, the shitkicker/cowboy contingency.
Their ads are thick with country music and images of big guys with big pickup trucks doing big work in the big outdoors.
Truth is, only a tiny percentage of these pencil dick pickup truck drivers ever go off the paved highway with their trucks.
My neighbors on all sides have pickups and I know for sure they aren't cowboys.
Louie is a locksmith, Pete works for the city, Andy works for a sign company and Margie works for a uniform company. All could get by easily driving a Honda Civic.
Trucks in Texas represent fear, same as guns do. You are 3 feet above the traffic in a pickup truck, safe, secure and wasting gasoline like a fool.
Ecology aside, I don't care if people drive pickups, I just hate the TV ads. Please make them stop.

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